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Search reputation management has become more widely accepted since the first companies started offering search reputation management services in 2005. Search reputation management is still in its infancy and will undoubtedly continue to grow in sophistication and popularity. The potential for business development in the field of search reputation management remains underrealized.
Search engine reputation management can more broadly be called search engine results management. Think of the possibilities that arise from controlling the top 5, top 10, top 20 search results for a given expression. Not only can you shape how people view your work, you can literally dominate a retail space. But more importantly you can make the difference between generating hostile content and neutral content.
As people become accustomed to seeing hate-filled, hostile content in search results they also become more likely to create such content themselves. Although many hostile Web sites offer consumers places to vent and warn other consumers about suspicious business practices, such resources can be both abused and overused. If a business operator makes it easy and reasonable for consumers to reach out and report issues, achieving generally satisfactory conclusions easily, then both the business and the consumer stand to gain significantly.
As more businesses expand their Web site features it becomes increasingly challenging to organize the information so that consumers can find what they need quickly. By creating additional indexable content businesses make it easier for search engines to identify and report appropriate content to consumers. But the traditional search results page is limited in how much information it can provide for a single query. A search engine results management strategist can show your company how to optimize not just your own Web pages but also the results pages that search engines show to their visitors.
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